Bob’s Bookkeepers are your go-to advisors for all things related to trade spend management and sales profitability. We’ve helped countless businesses across the CPG sector get more out of their trade promotions to expand sales activity and improve the bottom line.
We seamlessly integrate into your existing systems to track promotional dollars in real time, showing you exactly what’s working with robust ROI analysis. Our team diligently tracks all rebates, deductions, and allowances, uncovering opportunities for growth while helping you identify which efforts are ineffective and dragging on the bottom line.
Bob’s Bookkeepers understands the unique challenges you face when pursuing growth objectives while balancing profitability and efficiency. While other firms can offer general advice and guidance, we have a deep understanding of the retail sector, enabling us to deliver tangible solutions that move the needle for your business. Partner with our outsourced team to offload the complex number-crunching of trade promotions while you focus on developing a top-tier product for customers.
Trade spend management is a company’s strategic approach to overseeing its marketing investments with retailers. The main objective of trade spending management is to maximize sales and market share while controlling promotional costs, ensuring a profitable ROI on retailer marketing activities. In other words, this analysis helps teams minimize wasteful spending and identify promotional activities that are the most impactful for the bottom line
Trade spend analytics can help businesses identify and avoid unnecessary spending on promotional activities that are ineffective. It provides detailed analytics of the performance and outcomes of various promotions, making it easier to identify which produces the highest return on investment. As a result, teams can minimize spend on less productive efforts, thereby optimizing company expenses
Bob’s Bookkeepers’ trade spend management services are custom-tailored to each business’s unique needs. As part of our bespoke services, we can help businesses track and reconcile trade promotions, monitor and resolve deductions, offer strategic advice on growth and expansion, deliver accurate reporting and precise forecasting, and complete benchmarking
Trade spend management analytics can improve a company’s financial decision-making by providing clear insights into the effectiveness of their promotional activities. Rather than deciding to continue with a certain campaign or strategy on a gut feeling or guesswork alone, teams have the data they need to make an informed decision. In turn, they can use their financial resources more effectively
Trade spend management is most useful for businesses in the consumer packaged goods (CPG) industry. These companies tend to rely heavily on promoting their products with retailers and distributors to secure ample shelf space and product placement in stores. Thus, they need to ensure they have the proper tools and analysis to make informed spending decisions that will drive sales, not weigh on profitability
A trade spend management service typically includes end-to-end support for planning, tracking, analyzing, and optimizing promotional spending with retailers. At Bob’s Bookkeepers, our service includes deduction tracking and reconciliation, trade promotion accrual management, performance reporting, forecasting, benchmarking, and strategic growth advisory. We provide the systems and insights CPG companies need to make confident, data-driven decisions about where and how to invest their promotional dollars
